Fruit-based products in Iran include items such as fruit juices, compotes, jams, dried fruits, fruit leather (lavashak), purees, and concentrates. These products offer significantly higher value-added compared to raw fruits and play an important role in the food industry, rural employment, and non-oil exports.

Iran’s diverse climate and abundant fruit production provide a strong foundation for this sector. The use of modern technologies in drying, concentration, hygienic packaging, and shelf-life extension has improved product quality and efficiency.

Fruit-based processing helps reduce post-harvest waste, increases income for farmers and processors, and promotes agro-industrial development, especially in rural areas.

Iran exports a wide range of dried fruits, fruit leather, concentrates, and juices to neighboring countries, Central Asia, Russia, the Gulf states, and parts of Europe. Natural taste, affordable prices, and product variety are key factors in their popularity.

Iran’s competitive advantages include large-scale domestic fruit production, affordable labor, low production costs, and long-standing expertise in fruit processing. However, improvements in packaging, compliance with international standards, and brand development are crucial to expanding exports and boosting Iran’s global market share.