Traditional Iranian pottery and ceramic products are crafted using high-quality clay, natural glazes, and traditional techniques such as wheel-throwing and hand-painting. These items are not only aesthetically rich but also durable, featuring unique patterns and colors inspired by Persian culture and heritage.

The production of traditional pottery and ceramics requires relatively low capital investment and relies heavily on skilled artisans, making it a vital source of employment, especially in rural and historic regions. With high added value, particularly in art and tourism markets, it remains a profitable sector within the broader handicrafts industry.

Iranian ceramic and pottery products enjoy strong demand in international markets, particularly in Europe, the Arab world, and East Asia, due to their authenticity, artistic value, and variety. Global handicraft exhibitions provide excellent platforms for showcasing and promoting these goods worldwide.

Historical authenticity, region-specific styles (such as Lalejin or Meybod pottery), traditional production methods, and cultural richness give Iranian pottery a strong competitive edge. These products serve both practical uses and artistic or decorative purposes, making them attractive to diverse markets.