Cleaning appliances include vacuum cleaners, steam cleaners, floor scrubbers, home pressure washers, and air and water purifiers, all of which play a vital role in maintaining hygiene in residential and commercial spaces.

The industry requires technologies such as powerful yet energy-efficient motors, advanced filtration systems (like HEPA), durable and lightweight materials, and ergonomic designs. Many Iranian manufacturers have access to these technologies and are capable of producing high-quality, competitive products.

This sector involves medium-level investment and yields high returns due to widespread demand. It also generates both direct and indirect employment opportunities.

Neighboring markets such as Iraq, Afghanistan, Armenia, and Central Asian countries are promising destinations for Iranian cleaning appliances, especially because of competitive pricing and design preferences that align with consumer needs.

The competitive advantages include access to skilled labor, lower production costs compared to global brands, large-scale production capacity, flexibility in design and packaging, and geographical proximity to key consumer markets.