Iran boasts advanced medical infrastructure, specialized hospitals, experienced physicians, and skilled medical staff capable of providing health, cosmetic, and rehabilitation services at international standards. The country has strong capabilities in areas such as cosmetic surgery, infertility treatment, eye surgery, dentistry, physical therapy, and traditional Iranian medicine.

Health and beauty tourism is a growing and lucrative sector in Iran’s service economy. Due to the affordable cost of medical and cosmetic procedures compared to other countries, this industry plays a significant role in generating foreign exchange, creating jobs, improving the quality of healthcare services, and boosting the national economy.

Iran attracts thousands of medical tourists annually from neighboring countries such as Iraq, Afghanistan, Azerbaijan, and the Persian Gulf states. There is also growing potential to expand into new markets in Central Asia, Africa, and parts of Europe through health tourism. Iran’s export capacity in this field is steadily increasing.

Iran’s key competitive advantages include affordable pricing, high-quality services, medical expertise, cultural and linguistic ties with target markets, and the integration of tourism with historical, cultural, and natural attractions. Additionally, the use of traditional Iranian-Islamic medicine as a complementary treatment option further strengthens Iran’s position in this sector.