Hygiene & Cosmetic products are a rapidly growing sector in Iran, including a wide range of creams, lotions, shampoos, soaps, skincare and haircare items, and makeup products. This industry combines chemical, biological, and botanical technologies in its formulations.

Iran has well-developed production infrastructure, quality control laboratories, and strong formulation capabilities using herbal extracts, natural ingredients, and effective chemical compounds. Some domestic companies have achieved regional competitiveness with international brands.

Cosmetic and hygiene products enjoy strong and growing consumer demand. With high added value, they offer attractive profit margins for producers and create significant employment opportunities across production, packaging, distribution, and retail.

Iran has strong export potential—especially in herbal-based cosmetics and personal care items—to regional markets, Central Asia, the Persian Gulf, and even some parts of Europe. Competitive pricing and acceptable quality are key factors driving success in export markets.

Iran’s competitive advantages include a skilled workforce, access to herbal resources, low production costs, and a large domestic market. Improving product design, adopting professional packaging, and acquiring international certifications can further enhance the global standing of Iranian cosmetic and hygiene products.