Spa and traditional medicine services in Iran integrate the country’s ancient medical knowledge—including herbal remedies, therapeutic massage, and holistic wellness treatments—with modern health-oriented technologies. Various centers across the country, particularly in tourist regions and areas rich in natural resources like hot springs, offer high-quality spa and traditional medicine services.

This sector has strong growth potential due to increasing demand for non-invasive, cost-effective, and lifestyle-based treatments. The use of local resources—such as medicinal herbs and mineral materials—significantly reduces costs and boosts profitability, while also supporting local employment.

Thanks to its rich heritage in traditional medicine and abundance of natural therapeutic assets, Iran is well-positioned to attract international health-conscious tourists. Neighboring countries, the Persian Gulf region, and even parts of Europe represent promising markets for exporting these services.

Iran’s unique combination of traditional medical expertise, tourism infrastructure in regions like Sarein, Mashhad, Shiraz, and Qom, affordable pricing, therapeutic landscapes, and access to rare natural resources gives it a distinctive edge in spa and wellness tourism.